How to get donors to tell other donors about you

From the Duct Tape Marketing Blog, The 5 Fastest Ways to Get More Referrals for Your Small Business:


  1. Just ask them to
  2. Focus on the first-timers
  3. Do something fantastic for the old-timers
  4. Always, always ask for feedback
  5. Learn to be great at saying “thank you”

These things can also work for fundraisers. Getting a donor to recruit another donor for you is the least-expensive, and highest quality way to grow your donor-file.

A lot of fundraisers are lousy at saying thank you. They take forever to do it. They do it with no passion or emotion. They don’t do it at all. There can be a lot of payback to doing that one right.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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