From the ClickZ Advanced Email Marketing blog, here are some brain-science-based ways to create better subject lines: Email Subject Lines and the Brain. Try these:
- Use Certain Emotional or Personal Words to Grab Attention: The recipient’s name, or certain other “trigger words,” like free, limited, urgent, need, etc.
- Increase the “Standoutness”: Make your subject line different from the others. Longer, shorter, stranger.
- Don’t Habituate Your Subscribers: If your subject line is always the same, you’re training recipients not to pay attention. Vary it.
The inbox is a crowded place, and your subject line is a very tiny canvass for capturing interest. We need to put a lot of attention (and testing) on those subject lines.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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