How to write better subject lines for fundraising emails

From the ClickZ Advanced Email Marketing blog, here are some brain-science-based ways to create better subject lines: Email Subject Lines and the Brain. Try these:


  1. Use Certain Emotional or Personal Words to Grab Attention: The recipient’s name, or certain other “trigger words,” like free, limited, urgent, need, etc.
  2. Increase the “Standoutness”: Make your subject line different from the others. Longer, shorter, stranger.
  3. Don’t Habituate Your Subscribers: If your subject line is always the same, you’re training recipients not to pay attention. Vary it.

The inbox is a crowded place, and your subject line is a very tiny canvass for capturing interest. We need to put a lot of attention (and testing) on those subject lines.


Comments

2 responses to “How to write better subject lines for fundraising emails”

  1. I tell you what this is so important to learn to do do. I have learned quickly that my emails need to be to the point and that the subject causes intrigue!

  2. I tell you what this is so important to learn to do do. I have learned quickly that my emails need to be to the point and that the subject causes intrigue!

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog