Month: February 2013

  • Attack of the spokespersons and bad fundraising

    The Chronicle of Philanthropy is at it again, serving up unsupportable conclusions from dubious research and appointing spokespersons for entire generations. This time at Wealthy Young Donors Push Charities to Show Results. The story is about a recent survey of a small number of wealthy young people who run their own family foundations. But it’s…

  • How to plug along like a fundraising machine

    The secret to success isn’t dramatic, and it isn’t new. As the Passionate Giving blog puts it, the secret so success is to Trust the Process. That’s right: Just keep plugging along, doing the stuff that works. I know a lot of people don’t want to hear that. They’d prefer something magic and new that…

  • How negative social proof persuades people not to give

    The KISSmetrics blog recently posted 7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts. Social proof — giving people a sense of how they compare do other people — is powerful in any kind of marketing. Of those seven things, I want to focus on one: Negative Social Proof is Horrible…

  • Is your brand a prison?

    One of the theories behind branding is that consistency helps your audience remember who you are. So you zero in on a look and feel, and stick to it. There’s nothing wrong with that theory. An undisciplined stream of messages can leave donors unclear who you are, often confusing you with other organizations. You have…

  • How common sense fails fundraisers

    When become fundraisers for the first time, you can do them a big favor by helping “reprogram” them. Most fundraising newbies have some very common-sense opinions about their new profession. If they’ve thought much about it, they’ll probably have a list of reforms they intend bring about. Things like: Get rid of direct mail. Nobody…

  • Flattery works wonders in fundraising

    Most people already knows this, but flattery works. And it’s been proven once again in a study reported at the Neuromarketing blog: Flattery: A Free Way to Increase Recall. This time the finding is that praising people can improve their memory: …when subjects were given a task to learn involving motor skills, praise for their…

  • How to make your fundraising focus on your donor

    by guest blogger Andrew Rogers Author Alain de Botton (I recommend his The Art of Travel and The Pleasures and Sorrows of Work) puts a lot of time into being aphoristic on Twitter. My favorite tweet of his, from a couple of years back, is “Writing: A field where the consequences of mediocrity are considerably…

  • How to make your fundraising focus on your donor

    by guest blogger Andrew Rogers Author Alain de Botton (I recommend his The Art of Travel and The Pleasures and Sorrows of Work) puts a lot of time into being aphoristic on Twitter. My favorite tweet of his, from a couple of years back, is “Writing: A field where the consequences of mediocrity are considerably…

  • Are you treating your donors right?

    Here’s something you should do, from the Bright+3 Blog, at Pretending to be your donor: Do everything you want donors to do. Find out first-hand what it feels like to be one of them when they deal with you: Every user touch point sends a sharp signal to your supporters and potential supporters. It tells…