Your fundraising is not for everyone

If you’ve ever tried to come up with a fundraising idea that would motivate “everybody” to give, you know how it has gone. Reaching everybody is a silly goal. Like telling a joke that everybody will find funny.

Seth Godin’s blog encourages us to focus, at For the one person who didn’t get the joke:

… the ability to say, “It’s not for you,” is the foundation for creating something brave and important. You can’t do your best work if you’re always trying to touch the untouchable, or entertain those that refuse to be entertained.

Your fundraising messages — especially your most effective ones — clearly exclude most people. That’s not a shortcoming or a mistake. It’s smart fundraising.

If you’re trying to reach “everyone,” you’re probably reaching no one.


Comments

2 responses to “Your fundraising is not for everyone”

  1. Very true! You can’t please everyone, so just focus on those that you can. Fundraisers that truly know their target market are the most successful. If you aren’t seeing the results you would like, its time to reexamine your fundraising strategy and maybe ask participants why they did or did not donate. Thanks for sharing!

  2. Very true! You can’t please everyone, so just focus on those that you can. Fundraisers that truly know their target market are the most successful. If you aren’t seeing the results you would like, its time to reexamine your fundraising strategy and maybe ask participants why they did or did not donate. Thanks for sharing!

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog