Month: March 2013

  • The good-copy practice that makes your fundraising copy bad

    How hard do you work to make your fundraising copy “flow”? In my experience, too hard. Flow is considered a hallmark of good writing in many quarters. It’s that sense of smooth progression from one topic to the next, with easy, almost unnoticeable transitions. As the Happy Donors blog notes, it’s not really what you…

  • Boomer life transitions and fundraising

    Boomers are quickly replacing their elders as the fundraising target audience. For every older donor who “permanently lapses” (if you catch my drift), more than one Boomer turns 50, 55, 60, 65 — the ages where people ripen into true donors, the gold-standard supporters who make nonprofit work possible. A recent post at Engage:Boomers points…

  • Fundraising Hell, Level 2: The Lustful

    If Dante had been a fundraiser, his Inferno might have been slightly different, featuring the evils specific to fundraisers. I have corrected Dante’s oversight. This is part two of a nine-part tour of all the levels of Fundraising Hell. We enter now Fundraising Hell for Real, where the ugly stuff starts happening. This second level…

  • Does your fundraising copy make you sound like an idiot?

    The tone of your copy matters. Here’s an email test, reported at MarketingExperiments, that looked at the power of tone: Email Copywriting: How a change in tone increased lead inquiry by 349%. The test was in an email designed to generate leads for a software package — a high-end purchase with a lot of moving…

  • Why donors get jaded, and how you can stop it

    by guest blogger George Crankovic The president of Haiti shocked everyone recently when he was speaking about the devastating 2010 earthquake that garnered worldwide sympathy. He said, Stop sending money, according to a recent report from NPR. Haiti received a flood of funding after the earthquake — an eye-watering $9 billion. But there are still…

  • Why you should keep your fundraising simple

    Yes, I know you’re educated and sophisticated. And so is your organization. Just don’t let all that coolness show up in your fundraising. The Marketsmart blog looks at the need for simple messaging at Why you should simply make your planned giving messages simple: Supporters of your mission can get sophistication from a bottle of…

  • Don’t argue your donors into giving

    A wonderful quote by Madeleine L’Engle from Church Marketing Sucks, at Walking on Water by Madeleine L’Engle: We draw people to Christ not by loudly discrediting what they believe, by telling them how wrong they are and how right we are, but by showing them a light that is so lovely that they want with…

  • Fundraising Hell, Level 1: Virtuous Unbelievers

    Dante’s Inferno is a masterpiece of medieval religious thought, an unflinching look at the nature of evil and what it does to the human spirit. I urge you to read it (and also the other two parts of his Divine Comedy, Purgatorio and Paradiso). If Dante had been a fundraiser, his Inferno might have been…