Better fundraising copy

From Hands-on Fundraising, 8 things you can do today to improve your fundraising letters:


  1. Change the font (to something more readable, and probably larger).
  2. Indent the paragraphs.
  3. Underline.
  4. Send it back to 6th grade (short sentences and short words make it easier to read).
  5. Make sure you use the word “you” often.
  6. Write like you talk.
  7. Read it out loud (this is how you can tell if you sound like a human or not).
  8. Don’t forget to add a P.S.!

I can vouch for each of these things. You’ll raise more money if you do them.


Comments

2 responses to “Better fundraising copy”

  1. What is the rationale for indenting paragraphs?

  2. What is the rationale for indenting paragraphs?

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog