Even if you think you’re raising all your money through traditional offline channels, your website is an important part of your fundraising. Donors and would-be donors routinely check you out online. Does your website build trust and give them what they need to say yes?
Here are some ways to do that, from the GuideStar Blog, at Using Your Nonprofit’s Website to Build Trust with Visitors:
- Make financial data easy to find.
- Make reaching out easy. (Anyone who wants to connect with a human being should easily be able to.)
- Give specifics.
- Stay true to your word. (Deliver what you promise.)
- Give concrete examples of past success.
- Send progress reports regularly.
- Include thoughts from past supporters.
- Include thoughts from the community you serve.
- Include endorsements from experts.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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