Video is a great way to tell stories. And it’s easy to get it in front of people. What’s not to be excited about?
Sometimes getting excited about it is what causes a problem. The fact that it’s really cool is not a reason to use it, and not a platform for making video. The coolness of video is just a side-benefit for those who work on it. You get those little goosebumps of doing something new and different.
Other than that, video is like any other medium. Flat Earth Direct has some useful don’ts for video at The power of video storytelling:
- Don’t use video to replace stuff that works.
- Don’t use video to make you look cool/professional.
- Don’t use video just because you have some great footage.
Video has its best chance of working if you think it through, know your goals, understand your audience, and have a clear call to action. Just like any other medium.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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