Here’s what you need to know about writing good headlines, form the Constant Contact blog, at Headline Writing: Three Core Factors That Trigger Curiosity.
Every headline you write should answer one or more of these questions readers might have:
- Is this for me?
- Is it something I know or don’t know?
- Would I get any benefit by reading this?
Answer those, and you’re well on your way to involved readers who care about your superb copy. Clever, punny, self-involved headlines don’t do that.
This applies not only to headlines, but also envelope teasers and email subject lines.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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