Month: April 2013

  • Do you think you know who’s on social media?

    by guest blogger George Crankovic A study from Pew Research has some interesting takeaways about who’s on social media. First, some not-surprising results: 83% of Internet users between 18 and 29 are on social media. 71% of female Internet users are on social media. 62% of male Internet users are on social media. So, a…

  • Fundraising Hell, Level 7: The Violent

    If Dante had been a fundraiser, his Inferno might have been slightly different, featuring the evils specific to fundraisers. I have corrected Dante’s oversight. This is part seven of a nine-part tour of the levels of Fundraising Hell. After we visit the heretics in their flaming tombs, we visit even more terrible offenders against fundraising…

  • Easy social proof for your donors

    Human beings crave knowledge about where they stand in relation to other humans. Social proof guides our attitudes and behavior. Most often, we use this information to move toward the norm we perceive. It’s a bit of psychology that can have a lot of impact in your fundraising. Here’s an interesting use of social proof…

  • The myth of donor fatigue

    Here’s a career-salvaging tip for lame and unsuccessful fundraisers: When your fundraising numbers are down (and they are, aren’t they?), all you have to do is blame some force outside of your control for the problem. That’s so much easier than looking at what you’re doing and finding ways to fix it. And here’s your…

  • One word that dramatically boosts fundraising results

    One word can make a difference. When that word is the right pronoun. An email test reported at MarketingExperiments (Email Optimization: A single word change results in a 90% lift in sign-ups) shows how: In an email, a call-to-action button featured two different phrases: Start your free trial vs. Start my free trial Result: Start…

  • How many donors are your landing pages driving away?

    My completely unscientific opinion about online fundraising is this: So many nonprofit landing pages are so bad, we are losing piles of revenue every day. They fail to connect with donors. They confuse donors. They just don’t work right. With more and more donors migrating their giving to the web, we should consider this a…

  • Fundraising Hell, Level 6: The Heretics

    If Dante had been a fundraiser, his Inferno might have been slightly different, featuring the evils specific to fundraisers. I have corrected Dante’s oversight. This is part six of a nine-part tour of the levels of Fundraising Hell. As we continue our descent into Fundraising Hell, we now reach the Heretics: Fundraisers who went against…

  • Does your website help donors say “yes”?

    Even if you think you’re raising all your money through traditional offline channels, your website is an important part of your fundraising. Donors and would-be donors routinely check you out online. Does your website build trust and give them what they need to say yes? Here are some ways to do that, from the GuideStar…

  • Triggered messaging: the future of fundraising

    If you’re wondering what the future of fundraising looks like, here it is, as reported at npEngage, One email tactic nonprofits need steal from brand marketers. Imagine nearly every email you send your supporters is triggered not by your marketing calendar, but by each supporter’s actions. You’d create emails like these: New donor welcome series…

  • Fundraising is a two-way street

    If you think fundraising is all about asking, you’re missing something. You’re probably also missing a lot of donations. Fundraising is a two-way conversation. Donors give you money (and maybe other things like time and influence). You give donors reasons to be glad they give. Here are some ways to work on your part of…