Month: April 2013

  • Why you should “break” your fundraising brand

    So many fundraisers have had this terrible experience: a “new brand” was launched and fundraising results immediately tanked. You might draw the conclusion that “branding” is an evil force, and you should have nothing to do with it. Some brands are ill-conceived. Those ones are evil. Typically, they are designed by clueless “brand experts” who…

  • Fundraising Hell, Level 5: The Wrathful

    If Dante had been a fundraiser, his Inferno might have been slightly different, featuring the evils specific to fundraisers. I have corrected Dante’s oversight. This is part five of a nine-part tour of the levels of Fundraising Hell. After we leave the Greedy and Wasteful Fundraisers, we descend to a level inhabited by some who…