Several things that make great development directors

Development directors have complicated jobs. But knowing and believing just a few things can make them many times more effective. Here are some of those things, from the Better Fundraising for All blog, at The 5 Things Every Great Development Director Knows:


  1. Your donor list is your most important asset.
  2. Segment your list into giving groups based on amount given or other factors like giving frequency.
  3. Encourage donors already giving to your cause to continue giving.
  4. Build a clear and visible fundraising offer.
  5. Learn how to enjoy asking for money.
  6. Ask for more and ask more often.

(Yes, sometimes a list of five things has six things on it.)

The development directors I work with who know these things raise a lot more money than those who don’t.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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