3 things that will make your fundraising work

It’s pretty simple. You can really increase the chance that donors will care about the thing you want them to fund with just three steps, as articulated by Tom Ahern at Nonprofit Hub: How Nonprofit Fundraisers Can Build a Breathtaking Case. The three steps:


  1. Make it big.
  2. Make it simple.
  3. Make your donor the hero.

Really, it’s that simple. Do that, and the only thing that can shoot you down is having a mis-match between your offer and your donors.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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