Fundraising like it really matters

Fundraising has a lot more to do with love than with commerce. That’s why this comparison at Clairification is apt: 6 Things Matchmakers Can Teach Fundraisers in an Era of Digital Darwinism:


  1. Help people find their soul mates.
  2. Strive to build relationships that will be long lasting and mutually satisfying.
  3. Respect the preferences of their customers and use these affinities as a guide to create proposals.
  4. Don’t use “push techniques” or try to convince folks to meet people they don’t want to meet.
  5. Offer and celebrate choices.
  6. Offer friendly and prompt service.

Raise funds like you’re a matchmaker. You’ll get a lot of things right.


Comments

2 responses to “Fundraising like it really matters”

  1. Thanks for sharing my post Jeff!
    Matchmaker, matchmaker, make me a match…
    Find me a find…
    Catch me a catch…
    We’re all looking for a fit. Our job as fundraisers is to show our donors how the values our organization enacts match the values they own. Voila! A perfect match. 🙂

  2. Thanks for sharing my post Jeff!
    Matchmaker, matchmaker, make me a match…
    Find me a find…
    Catch me a catch…
    We’re all looking for a fit. Our job as fundraisers is to show our donors how the values our organization enacts match the values they own. Voila! A perfect match. 🙂

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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