Fundraising trends for major (and minor) donors

What’s the difference between a major donor and a regular donor?

The major donor gives bigger gifts.

Most of the other differences are less important and have more to do with the ways we can afford to cultivate high-dollar donors. We’d do the same strategies for regular donors, except if we did we’d spend more raising funds than they gave.

Here are some observations about major donors from Fired-Up Fundraising. Most of them also apply to regular donors. Top 10 Trends: How Major Donors are Changing and What To Do About It:


  1. Donors are wary of trusting us.
  2. The Boomers are becoming the #1 donor population.
  3. Older ladies are THE major donor demographic.
  4. Donors want Donor-Centered communications.
  5. Major donors who volunteer give more. Much more.
  6. Major donors are all over social media.
  7. Major donors look at their gifts as investments. They want to see impact and ROI.
  8. Major donors are assured when they see the financials and the numbers.
  9. Like most of us, donors are feeling overwhelmed, jaded, and even bored.
  10. Major donors love a Big Idea.


Comments

2 responses to “Fundraising trends for major (and minor) donors”

  1. Judy Beck Avatar
    Judy Beck

    Older ladies may be THE major donor demographic…but they do not like being referred to as OLDER LADIES!!!!!

  2. Judy Beck Avatar
    Judy Beck

    Older ladies may be THE major donor demographic…but they do not like being referred to as OLDER LADIES!!!!!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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