Have you ever walked into a store and immediately backed out because the place was a random mess, blaring music that was hostile to you, and you couldn’t figure out where you should go?
A lot of nonprofit landing pages are like that.
And that’s a big problem. Because more and more donors give online — and not any other way. If your landing page isn’t welcoming, clear, and easy — you are losing more money than you can count.
The Bad Language has some help, at 15 ways to improve your home page.
Here are most of them:
- Attractive things are perceived as being easier to use.
- Consistency: do not divorce your homepage from the branding on the rest of your site.
- Less is more.
- Keep your ideas simple.
- Think twice before including an automatically launching video — there’s a high likelihood visitors will click away to stop the video.
- Have the most important information clearly visible at the top: your contact information.
- Make it obvious what you do.
- Tell them how you can help them.
- If you want visitors to scroll, let them know there is something to see.
- Load time is still critical.
- Employ responsive web-design so your site is readable no matter what device your visitor is using.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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