Month: May 2013

  • Is your nonprofit website just a pretty face?

    I was advising an organization on their website, and one of the things I advised was this: Make your DONATE button a contrasting color from the rest of the page. Make it the easiest thing on the page to find. The web designer flipped his stylish lid. “That would be a disaster, he said. “It…

  • Why the rich give proportionally less and what to do about it

    by guest blogger George Crankovic When the likes of Warren Buffet or Bill Gates cuts a check to charity in the hundreds of millions of dollars, it attracts media attention and admiration all around. High rollers like these can do lots of good in one stroke of the pen. Maybe that’s why many people assume…

  • 3 things that will make your fundraising work

    It’s pretty simple. You can really increase the chance that donors will care about the thing you want them to fund with just three steps, as articulated by Tom Ahern at Nonprofit Hub: How Nonprofit Fundraisers Can Build a Breathtaking Case. The three steps: Make it big. Make it simple. Make your donor the hero.…

  • Your nonprofit logo in real life

    Maybe you’ve seen the breathless unveiling of the New Logo: So often, it’s presented by a proud designer on a large piece of glossy paper, a high-end multi-color process of some kind that makes the logo look just superb. This is the beginning of your woes with the new logo. Fundraising Coach advises 3 things…

  • Fundraising trends for major (and minor) donors

    What’s the difference between a major donor and a regular donor? The major donor gives bigger gifts. Most of the other differences are less important and have more to do with the ways we can afford to cultivate high-dollar donors. We’d do the same strategies for regular donors, except if we did we’d spend more…

  • Are you fundraising from the wrong donors?

    One way to really screw up your fundraising is to make bad assumptions about your donors. The most common way we do this is to assume donors are (or should be) exactly like us. Another common way we make incorrect assumptions about donors is to think all of them are just like the small number…

  • How not to be a boring fundraiser

    How many nonprofits have truly boring missions? I think it’s none, or nearly none. That doesn’t mean there isn’t a lot of really boring fundraising out there. But most of the boring stuff is that way because its creators are not connecting with donors. They’re talking to themselves. Here’s how you can change that, from…

  • What did we learn in Fundraising Hell?

    For the last nine Mondays, we’ve been starting the work-week by visiting various levels of Fundraising Hell, an imaginary place bearing striking resemblance to Dante Alighieri’s Inferno. I’d be happy if this series has encouraged you do dive into the original Divine Comedy. I’d be even more happy if it helps you avoid doing the…

  • Fundraising Hell

    Dante’s Inferno is a masterpiece of medieval religious thought, an unflinching look at the nature of evil and what it does to the human spirit. I urge you to read it (and also the other two parts of his Divine Comedy, Purgatorio and Paradiso). If Dante had been a fundraiser, his Inferno might have been…

  • Awareness survey reveals the painful truth: Nobody has ever heard of you

    It’s kind of discouraging. Recent polling of people’s awareness of nonprofits by Grey Matter Research — see topline results here — basically show that hardly anyone (including active donors) is aware of nonprofits at all. The survey asked American adults to name the first nonprofit that comes to mind for them (excluding any local place…