Connecting with Boomers in your fundraising

If you’re hoping to raise money from Boomers (and you’d better be doing that!) — here are some thoughts from the Engage:Boomers blog: New Branding Rules.

Check out these hints for connecting with the demographic group that will soon (if not already) dominate the ranks of your donors:


  1. I’m not a stereotype. (Don’t treat them as a generation. They think of themselves as individuals.)
  2. Help me first. (Show them what’s in it for them.)
  3. Embrace the basics. (Clarity, urgency, and emotion win every time.)
  4. Make me feel good about myself. (Charitable giving is the ultimate feel-good action. Remind them!)
  5. Involve me in the solution.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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