Future Fundraising Now

How to make an ad man jump out the window

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by

Jeff Brooks
in

Another great cartoon from Marketoonist:

130527.mathmen

Why can we imagine an advertising creative director ending it all because someone wants to see proof that his work actually accomplishes what it’s meant to accomplish?

Easy: He knows it won’t come out looking good.

He knows that what he does is a flimsy construction built on a bad combination of wishful thinking, BS, and artistic self-expression. He knows it!

Take the warning: don’t work with standard ad agencies. Too many are not about accomplishing your goals. They have their own goals. They’ve been misusing their commercial clients for decades. They’ll do the same to you.

    Comments

    4 responses to “How to make an ad man jump out the window”

    1. Mick Avatar
      Mick

      Love it! 🙂
      Very true

    2. Mick Avatar
      Mick

      Love it! 🙂
      Very true

    3. John Crilly Avatar
      John Crilly

      All fundraising agencies produce bad creative with no original ideas and will be out of business in a few years when the old donors die off and they have done nothing to attract a new generation of givers.
      That blanket statement is probably not true and neither is your blanket statement about ad agencies.
      Your blog does a good job of alienating folks like me who which is too bad because I actually find some of your posts relevant and helpful.

    4. John Crilly Avatar
      John Crilly

      All fundraising agencies produce bad creative with no original ideas and will be out of business in a few years when the old donors die off and they have done nothing to attract a new generation of givers.
      That blanket statement is probably not true and neither is your blanket statement about ad agencies.
      Your blog does a good job of alienating folks like me who which is too bad because I actually find some of your posts relevant and helpful.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.