How to make your donation form better

Poorly built donation form pages will cost you a lot of lost revenue. And what constitutes poor built may surprise you. Here’s a post from npENGAGE you should read: Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising.


  1. Ask only for the information you need. Don’t ask donors for information you don’t absolutely need. Each extra field you make them fill out sends more of them away. (More on that here: How Many Fields Belong On Your Landing Pages?.)
  2. Don’t distract from the act of donating. Don’t have links away from the page, and don’t put a lot of information beyond what’s needed to get the gift.
  3. Be sure it’s secure. Many donors are still nervous about giving out their credit card information online. Make sure you have the “https” in the URL and the “lock” symbol visible.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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