Make your nonprofit website usable for seniors

If you’re a fundraiser, you should also be conversant in “elder marketing.” These are the people who drive the charitable giving bus. And they’re steadily moving online.

That’s why you should look at this study at Jakob Nielsen’s Alertbox: Seniors as Web Users.

Key findings (among many):


  • Reduced visual acuity is probably the best-known aging problem, and yet websites with tiny type are legion.
  • Pull-down menus, hierarchically walking menus, and other moving interface elements are problematic for seniors who are not always steady with the mouse.
  • Seniors also have a harder time using unforgiving search engines and forms.
  • Seniors often had problems reading error messages, either because the wording was obscure or imprecise, or the message’s placement on the page was easily overlooked.
  • Drastic design changes hurt seniors the most.

Barriers to web usability are barriers to participation. That means less revenue for your cause.


Comments

2 responses to “Make your nonprofit website usable for seniors”

  1. Ann Tydeman-Solomon Avatar
    Ann Tydeman-Solomon

    Thank you! I’ve worked with older donors for years, and hear often that small typefaces and confusing navigation are significant barriers.

  2. Ann Tydeman-Solomon Avatar
    Ann Tydeman-Solomon

    Thank you! I’ve worked with older donors for years, and hear often that small typefaces and confusing navigation are significant barriers.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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