Peter Drucker said “What’s measured improves.” Want to improve your fundraising? Here are the two most important things to measure:
- Net revenue
- Donor retention
There are a lot of other key performance indicators in fundraising, but if you measure (and thus improve) these two numbers, your fundraising program will be in fine shape.
Don’t miss these insights from the front lines of fundraising!
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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