Month: July 2013

  • How to get donors to give month after month

    One of the smarter things you can do to improve your fundraising revenue is create a monthly giving program and get as many donors to join it as possible. The long-term value of those donors will skyrocket — not only because their cumulative annual giving will be higher, but because their year-to-year retention will skyrocket.…

  • How to win the overhead battle

    by guest blogger George Crankovic Keeping overhead costs low has become a goal in itself for too many nonprofits. There are lots of reasons for that, not the least of which is somedonors use low overhead as a shorthand way of evaluating charities. But let’s put that aside and get down to brass tacks —…

  • Steps to smarter online fundraising

    We’re getting smarter all the time about what works in online fundraising. If you’re serious about it (and you should be) you’ll pay attention to the details. Here are some tips on some of the online fundraising details from npENGAGE: 15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results: Go…

  • You are not your donor

    Here’s a helpful reminder from Damn, I Wish I’d Thought of That! — You are not your customer. It’s an issue for fundraisers, because just as commercial markets are not their customers, you are not your donor: … whatever you think is interesting is almost definitely NOT what millions of customers think. Remember that you’re…

  • Easy steps to better fundraising copy

    Here are some great and quick tips from Michael Hyatt’s blog on writing better: 7 “Tricks” to Improve Your Writing Overnight. Know your reader. Know your objective. Use short words. Use short sentences. Use short paragraphs. Use active language. Write recklessly, re-write ruthlessly. Believe me, when you follow these, your copy will be stronger, clearer,…

  • Stupid waste of donated space won’t help many kids

    By itself, this Wall of Hands campaign for the Australian Literacy and Numeracy Foundation isn’t stupid enough to get my attention. It’s far, very far, from smart. It suffers from a deadly level of abstraction: It’s a campaign to help improve literacy among indigenous Australian kids in a specific community. So far, so good. But…

  • Don’t blast your donors

    Does it strike you as a potential problem that when we email our donors it’s called a blast? As if it’s a loud noise attended by a lot of damage. I sure hope none of the emails I do are like that. I know calling it a blast doesn’t make it a literal blast. But…

  • Fundraising project pecked to death by ducks

    About twenty years ago, I was present at the creation of a great new fundraising vehicle. It was a new offer in a new medium, and it worked so well, it pushed a small and obscure organization to a new level of revenue and visibility. For a year or two, I watched this fundraising vehicle…

  • More secrets to powerful fundraising copy

    Fundraisers share a lot with advertisers, especially when it comes to writing effective copy. Almost everything they do when they’re doing it right applies to us. That’s why this list at Copyblogger — 10 Principles for Turning into a Killer Copywriter — is useful: The only purpose of advertising (fundraising) is making the sale (motivating…