Easy steps to better fundraising copy

Here are some great and quick tips from Michael Hyatt’s blog on writing better: 7 “Tricks” to Improve Your Writing Overnight.


  1. Know your reader.
  2. Know your objective.
  3. Use short words.
  4. Use short sentences.
  5. Use short paragraphs.
  6. Use active language.
  7. Write recklessly, re-write ruthlessly.

Believe me, when you follow these, your copy will be stronger, clearer, more readable, and more compelling.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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