Certain types of errors really shoot down your email fundraising — and those errors are startlingly common. M&R Research Labs has noticed this too, and offers some warnings at Email Writing: Top 5 Rookie Mistakes to Avoid:
If you’re involved in email fundraising, I urge you to keep this list at hand as a reminder.
Might you mean… “an” afterthought?
Might you mean… “an” afterthought?
@LCN: I think he just proved his point:-)
@LCN: I think he just proved his point:-)
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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