Month: July 2013

  • How not to kill online donations

    by guest blogger George Crankovic The salesman in the car showroom has his prospect convinced and ready to buy, but instead of prompting the customer to sign on the dotted line, the salesman keeps talking, keeps selling, keeps pushing. The customer gets annoyed. Finally he gets fed up and drives off in his dented old…

  • Online forms that rake in the donations

    Getting the small stuff right is how you make a difference. One place a lot of online fundraisers miss the small stuff on is their online forms. Here’s some help from The Emma Blog, at 3 must-dos for creating an online form: Optimize your form for mobile devices. Don’t get too personal. (Don’t ask for…

  • Why not make the little things count?

    Some small things can make a big difference. Here’s a list of small things from Damn, I Wish I’d Thought of That: 7 things you’re already doing that could be more remarkable. Check it out: Your invoices Your pricing Your policies Your legalese Your user guides Your packaging Your business cards Fundraisers don’t have all…

  • Put Amazon’s customer service secrets to work in your fundraising

    At the Salesforce blog, insights from Amazon’s Jeff Bezos, a customer-service monster. 7 Customer Service Lessons from Amazon CEO Jeff Bezos (I’ve “nonprofitized: them): Don’t just listen to your donors, understand them. Surveys and focus groups are okay, but they don’t tell you a whole lot about what’s really going on. Watch donor behavior and…

  • Six boosts for your fundraising

    Here’s a cool grab-bag of things you can do to improve your fundraising, drawn for the world of brain science: Six Ways to Influence Donors with Brain Science. Tell them what the Joneses gave. People are more likely to give when they know others are giving. Leverage the halo effect. If your fundraising — whether…

  • How not to kill fundraising copy

    I think every experienced fundraiser knows that the approval process is where good fundraising copy goes to die. Very few of those approvers are killing it on purpose. But it keeps happening. If you’re a reviewer and you don’t want to be a copy killer, here’s help from Willis Turner writing in FundRaising Success: How…

  • Email copy mistakes everyone makes (at first)

    Certain types of errors really shoot down your email fundraising — and those errors are startlingly common. M&R Research Labs has noticed this too, and offers some warnings at Email Writing: Top 5 Rookie Mistakes to Avoid: Forgetting the basics. (Like making the subject line and afterthought.) Omitting urgency. Writing like a robot. Writing to…

  • Nonprofit brand: Who are you?

    by guest blogger George Crankovic This happened to me. I received a thank you letter from a charity, and my first reaction was, Who is this nonprofit, and did I ever even donate to them? Is this some kind of faux thank-you-letter gimmick just to grab a quick donation? Turns out, I had donated. It…