Steps to smarter online fundraising

We’re getting smarter all the time about what works in online fundraising. If you’re serious about it (and you should be) you’ll pay attention to the details.

Here are some tips on some of the online fundraising details from npENGAGE: 15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results:


  1. Go Mobile, Now!
  2. Grab People’s Attention
  3. Make Sure it’s Branded
  4. Use Compelling Imagery
  5. Simplify, Simplify, Simplify
  6. Reduce, Reduce, Reduce (fewer fields on your forms, less junk on the page)
  7. Suggest Giving Levels
  8. Encourage People to Give Monthly
  9. Give People a Way to Stay in Touch
  10. Add Social Proof (let them see there are other people like them giving)
  11. Put Security First
  12. Be Transparent
  13. Give Donors Something Nice
  14. Take Advantage of the Moment
  15. Don’t Forget About New Donors!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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