Why not make the little things count?

Some small things can make a big difference. Here’s a list of small things from Damn, I Wish I’d Thought of That: 7 things you’re already doing that could be more remarkable. Check it out:


  1. Your invoices
  2. Your pricing
  3. Your policies
  4. Your legalese
  5. Your user guides
  6. Your packaging
  7. Your business cards

Fundraisers don’t have all of these things. But we have some, plus a few of our own. There’s a wonderful thought here: Why not make everything we do that donors might come in contact with superb?

Normal practice is for these things to be dull and soulless, often with an undertone of legalistic hostility. Written and designed not to be read, because if anyone does read, they’ll feel crummy.

It doesn’t have to be that way. We do that do ourselves.

Imagine legalese and privacy policies that are not only pro-donor, easy-to-read, and inspiring. Imagine everything you say and do having a winning personality, always promoting the cause, always thanking donors, always encouraging people to join in the great work.

It wouldn’t put dollars directly onto your bottom-line. But it could be part of a general change of stance, where you feel different to donors — where you are different. And better, and more remarkable.

Remarkable organizations get remarked about.


Comments

2 responses to “Why not make the little things count?”

  1. I love this list. Also couldn’t help but also think of email footers and voicemail recordings.

  2. I love this list. Also couldn’t help but also think of email footers and voicemail recordings.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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