How to win over your anti-fundraising boss

If your organization has a CEO who doesn’t care for fundraising, you’re in trouble. You face declining revenue that will outlast your CEO’s no-doubt limited tenure.

It’s hard to change the mind of the boss. But you’ll never succeed unless you try. Here are some things you can try, from the Veritus Group blog: Six Ways to Influence Your CEO to Love Fundraising Try doing these things:


  1. Introduce your CEO to other CEOs of non-profits who love fundraising
  2. Find a way to remind the CEO that revenue generation is one of three critical functions of a successful organization.
  3. Take your CEO and a major donor to see one of your programs
  4. Tell stories (about successful fundraising)
  5. Show facts (about successful fundraising)
    (about successful fundraising)
  6. Have one of your major donors speak truth to your CEO

Good luck!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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