Podcast: 5 game-changing pieces of advice for fundraisers

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Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years:


  1. Donors fund outcomes, not processes.
  2. If you like it, it probably won’t work.
  3. There are many best practices in fundraising that will probably work for you.
  4. Sell the sizzle, not the steak.
  5. Fundraising is good for donors.

Play: 5 game-changing pieces of advice
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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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