Here’s the easiest and hardest way to be a better fundraiser: Stop bragging.
Or, as Hands On Fundraising puts it, stop using the royal we:
The fundraising staff … shouldn’t be selling me on their organization’s awesomeness. They should be selling me on MY awesomeness. They should be telling me just how awesome I’ll feel when I help someone. And hey! I can do that by making a gift right now to their nonprofit. Awesome!
Effective fundraising is not about you and your excellence. It’s about your donors and what they can accomplish through you.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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