Want to raise more funds? Stop bragging!

Here’s the easiest and hardest way to be a better fundraiser: Stop bragging.

Or, as Hands On Fundraising puts it, stop using the royal we:

The fundraising staff … shouldn’t be selling me on their organization’s awesomeness. They should be selling me on MY awesomeness. They should be telling me just how awesome I’ll feel when I help someone. And hey! I can do that by making a gift right now to their nonprofit. Awesome!

Effective fundraising is not about you and your excellence. It’s about your donors and what they can accomplish through you.


Comments

2 responses to “Want to raise more funds? Stop bragging!”

  1. Joanne Wallace Avatar
    Joanne Wallace

    Hey Jeff – great post, but here’s a question: what about when you’re fundraising for universities or performing arts orgs where part of the case is “your donations support this excellence”?

  2. Joanne Wallace Avatar
    Joanne Wallace

    Hey Jeff – great post, but here’s a question: what about when you’re fundraising for universities or performing arts orgs where part of the case is “your donations support this excellence”?

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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