Month: September 2013

  • How and why you should speed up your donor acknowledgements

    One of the most disappointing areas of nonprofit performance is receipting. Many take weeks, even months, to acknowledge donor gifts. There are even some that never get around to it. That receipt is the only tangible thing you have for your donors. Delay sending receipts not only signals your lack of thankfulness for the gift,…

  • Is your fundraising just a lot of blah blah blah?

    Sometimes fundraising can make you feel like the guy in that old Far Side cartoon who’s scolding his dog — and all the dog hears is “…blah blah blah Ginger blah blah…” That’s how it goes when you try to connect with the wrong part of your donors’ brains. Inspiring Generosity points this out at…

  • The wrong way to raise funds on Facebook

    You’ve seen those Facebook postings by nonprofits desperately, pitifully saying, “Please stop talking to people you like and pay attention to me!” If that’s your platform on Facebook, you’re going nowhere, says John Haydon at The Biggest Facebook Mistake Most Nonprofits Make: The biggest mistake nonprofits make with Facebook is thinking Facebook is about them,…

  • Designer or art school grad?

    Are you a designer or an art school grad? There’s an important difference. An art school grad has up-to-date design knowledge, a lot of ambition, and (one hopes) design talent. But an art school grad isn’t quite yet a designer, because they’re not yet fully formed. Or, to put a more positive spin on it,…

  • What happens in donors’ brains when they give

    A recent article in the Wall Street Journal reminds us of one of the most important truths all fundraisers should keep in mind: Giving is good for givers. See Hard-Wired for Giving. It’s a long article with a lot of information, but here’s a key takeaway on what scientists have discovered about charitable giving: ……

  • Nonprofit newsletters boost donor retention

    Are you not producing a newsletter for your donors? If not, you should be. It’s the single best tool for improving donor retention. And sure, it’s difficult and costs money. So please take a good look at this post at Bloomerang by Tom Ahern: 6 Dumb Reasons for Not Sending a Charity Newsletter. If these…

  • Are you sending too much fundraising email?

    No. You aren’t sending too much email. You’re probably sending too little. That’s what I’ve experienced (and it’s true of direct mail as well as email). It’s also reported recently by Frogloop, at How many fundraising emails should you send a year? … more good emails = more revenue. That is completely and unambiguously true.…

  • How to get donors to love you

    Do you want your donors to love you? The best way to start is to love your donors. Focus on them. Obsessed about them. Seek ways to understand, serve and please them. The Word of Mouth Marketing blog asked that question in a commercial context: Do you want to be loved by customers? Read this…

  • Nonprofit branding that does its job

    Helpful thoughts from the GuideStar Blog — 3 Things Nonprofit Branding is NOT: Just a Pretty Face. It’s not about design and logo. It’s about what your donors experience with you. The way you look is at the bottom of the list in importance to the experience. At the top: What you make it possible…

  • How to treat your donors as heroes

    Probably the best way to be a better fundraiser is to think of your donors as heroes — and to treat them as such. Here are some hints from re:charity on how to do that, at 7 Ways To Be A Hero Donor Fundraiser: Write and design for donors Tell stories Inspire, don’t educate, your…