How to get donors to love you

Do you want your donors to love you?

The best way to start is to love your donors. Focus on them. Obsessed about them. Seek ways to understand, serve and please them.

The Word of Mouth Marketing blog asked that question in a commercial context: Do you want to be loved by customers?

Read this questions about customers, and imagine asking them about donors:


  • Do you begin with the customer or the product?
  • Are your meetings spent discussing sales goals or customers’ lives?
  • Do you imagine a day in the life of your customers?
  • Do you understand their lives so you can improve their lives?

Nonprofits exist to pursue their causes. That’s why it’s often a struggle to get serious about donors. But the ones that also focus in on their donors — they’ll raise a lot more money. They’ll Be able to do more cause.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog