Are you not producing a newsletter for your donors?
If not, you should be. It’s the single best tool for improving donor retention.
And sure, it’s difficult and costs money. So please take a good look at this post at Bloomerang by Tom Ahern: 6 Dumb Reasons for Not Sending a Charity Newsletter. If these or any other excuses are keeping you from producing a donor newsletter, now is the time to change your thinking!
- We did a newsletter before. It didn’t work for us.
- I’m a fundraiser, not a journalist.
- I have other priorities.
- I don’t have any stories.
- I’m not a designer.
- I can’t justify it to my boss.
None of these excuses should be stopping you. The cost of not doing a newsletter is too high.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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