Month: September 2013

  • How to make your fundraising email seem human

    One dependable way to improve response to your email campaigns is to increase the sense that each message comes form a human being. The Constant Contact has some hints for doing that at 5 Quick Ways to Humanize your Email Marketing: Sender name: make the visible sender name a person with a name. Picture of…

  • The magic of the welcome email for new subscribers

    When someone signs up for your email newsletter, or anything else you offer via email, are you grabbing the best opportunity to get that person engaged? According to the Emma Blog at The importance of welcoming new subscribers, the average open rate for welcome emails is 50%. Not bad, huh? Targeting subscribers when they’re most…

  • Mining for fundraising story gold

    by guest blogger Jennifer Miller Remember MacGyver? He could blast his way out of an underground tunnel using his watch, a stick of gum, and a shoelace. He didn’t suffer from what Gestalt psychologists call functional fixedness — a cognitive bias that makes people see objects only for their intended use. But too many nonprofits…

  • How some fundraisers keep getting it right

    Are you jealous of some other fundraiser who always seems to get it right? The Fundraising Authority has some ideas what they’re doing, at Why Some Non-Profits Always Hit Their Fundraising Goals: They Set Deadlines and Responsibilities They Focus on Individual Donors They Track Donors through the Fundraising Funnel They Build Fundraising Networks, Starting with…

  • Tips for successful email fundraising

    Email fundraising is tough. If you thought the postal mailbox was crowded, it’s nothing compared to the email inbox. You need to pull all the triggers to have a chance at raising funds by email. Here’s some help from Copyblogger — 37 Tips for Writing Emails that Get Opened, Read, and Clicked. Here are my…

  • Why your fundraising brand should bore you

    One of the hard things about smart fundraising is that you can drive yourself crazy from the repetition. Because repetition is one of the keys to success: Repetition within every project (you need to say the offer over and over and over again) and repetition over the course of months and years (you need to…

  • How to kill your fundraising

    If you’ve been in fundraising for more than a few years, and you work in an agency or consultancy — meaning you’re in touch with a lot of different nonprofit organizations — you start to notice some patterns. One of the most discouraging of those patterns is the things organizations do that crush their fundraising…