Month: October 2013

  • Tricks and treats for online fundraisers

    Online fundraising is a lot like Halloween: Part fun, part scary. It has plenty of tricks and plenty of treats to keep you on your toes. Online fundraising “tricks” It’s a “cold” medium. The way people read email is different from traditional media. It’s fast, action-oriented, impatient. Not good for emotion and compassion — the…

  • Get your year-end fundraising right

    For a lot of organizations, the next few weeks are critical. Your strongest fundraising efforts happen at the end of the year. Doing well now means you have a good year. Being off, even just a bit off, can put you in trouble for the entire year. Clairification has some hints for maximizing your year-end…

  • Amazing breakthroughs happen when you work hard for them

    Somebody wants to sell you a winning lottery ticket right now. Are you dumb enough to buy it? Fundraising Coach hopes you aren’t: Fundraising is farming, not Powerball. It may be self-serving for me to say so, but consultants can make your fundraising take off. In fact, that’s exactly what they should do. But the…

  • Surveys: a pack of lies most of the time

    How can you tell if a donor is lying to you? They’re answering a survey about what motivates them. Okay, they probably aren’t exactly lying. But they might as well be, because they aren’t telling you the truth. This matters to fundraisers because there is a lot of survey research out there that seems to…

  • Are you fundraising from donors?

    All the research and experience told us that these particular donors in this particular situation were most likely to give around $25. But the development director wanted more. He ignored the facts and asked for $35. What happened? Almost nothing. He asked for more than they were likely to give, so they didn’t act. The…

  • There are no shortcuts in fundraising

    You’ve met those fundraisers who spend all their energy looking for some Next Big Thing that will solve all their problems in one blow and save them the agony of grinding out their fundraising program day after day. They’re wasting their time. The Fundraising Authority advises them to Stop Looking for a Fundraising Magic Bullet.…

  • How to replace your donors with younger donors

    Chances are, the average age of your donors is startlingly high. And because of that, I’ll bet you or someone in your organization has said: Our donors are dying! We’ve got to replace them! That’s absolutely correct. The next panicked statement is usually: We need to find young donors! That’s also correct. But the whole…

  • Professional fundraisers vs. boards: Are you doing it right?

    Does your board drive you crazy? Join the club. 101fundraising posted recently on the ways boards clash with their fundraisers: Why fundraisers and boards don’t get along, and one of the things that makes life so difficult is the common attitude among board members that fundraising isn’t a profession. After all, board members themselves raise…

  • Do you believe the too-much-solicitation myth?

    Don’t you love it when someone busts a myth? Well, here’s a very big, much-believed myth that urgently needs busting and The Agitator is on the case: Dangerous Myth #1: Too Much Solicitation Causes Poor Retention. It’s taken as gospel in many quarters that the more you talk to donors, the more annoyed they get,…

  • Hyperbole: the most important fundraising lesson you’ll ever learn

    Marketing and fundraising are funny. You have to cut through a lot of informational clutter in the lives of the people you’re trying to reach. The only way to get their attention is to make a compelling promise. Show them you have something they want and need. Make sure they understand how important it is…