Amazing breakthroughs happen when you work hard for them

Somebody wants to sell you a winning lottery ticket right now.

Are you dumb enough to buy it?

Fundraising Coach hopes you aren’t: Fundraising is farming, not Powerball.

It may be self-serving for me to say so, but consultants can make your fundraising take off. In fact, that’s exactly what they should do. But the right consultant is also realistic about that they can do for you. The one you should hire should be someone who makes realistic promises, who shows you they understand you are your situation. Not the one who promises the moon:

If you’re … looking for professional fundraising help, re-calibrate your expectations. If a professional is promising easy money, run away. Especially if promising online riches. True professionals know it takes effort. And true professionals will help your grow both your fundraising ability and your capacity to fundraise when they’re gone.

There actually is such a thing as magic. But it only starts happening when you do everything right, when you pay attention to facts and place your donors in the center of your thinking. When you do that, suddenly one plus one starts to equal three, four, or more.

But when you try to make it happen like a flash and a puff of smoke, one plus one usually doesn’t even quite make it to two. Magic doesn’t happen at the wave of a hand or the promise of a consultant.


Comments

2 responses to “Amazing breakthroughs happen when you work hard for them”

  1. This is a great reminder for contsultants as well. Sometimes prospective clients are so deperate and eager to hire you that’s easy to forget to set accurate and responsible expectations for both parties.
    Though they may be hungry, it’s the consultant’s responsibility to risk the deal by taking the time to educate the org on how long it takes to do fundraising right.

  2. This is a great reminder for contsultants as well. Sometimes prospective clients are so deperate and eager to hire you that’s easy to forget to set accurate and responsible expectations for both parties.
    Though they may be hungry, it’s the consultant’s responsibility to risk the deal by taking the time to educate the org on how long it takes to do fundraising right.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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