Fundraising is all about asking. But if all you’re doing is asking, asking, and asking again, you aren’t a real fundraiser. You’re a robot.
Or, as the Queer Ideas blog puts it, This is not a strategy.
Instead, fundraising is:
Finding a point of connection that resonates with your audience.
Creating that spark of understanding in your donor that giving brings joy.
Keeping that spark alive and watching it burst into flames as you show your donors that giving is one of the most enjoyable things they can do.
Fundraising is going on a journey with the donor. Building a relationship. Writing a story.
If you’re not asking, you aren’t doing your job. If all you’re doing is asking, you aren’t doing it either.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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