Five ways to be less effective at fundraising

Here are some great tips on fundraising letters from Fired-Up Fundraising, at Don’t Make These 5 Mistakes In Your Fundraising Appeal Letter:


  1. Your call to action is weak.
  2. You are not asking enough times in the letter.
  3. Your type font is too small.
  4. The word “you” is not showing up enough.
  5. You are not mailing often enough to your donors asking them to renew.

Follow these guidelines, and you’ll be a lot closer to the strong, motivating message your cause deserves.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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