Get your year-end fundraising right

For a lot of organizations, the next few weeks are critical. Your strongest fundraising efforts happen at the end of the year. Doing well now means you have a good year. Being off, even just a bit off, can put you in trouble for the entire year.

Clairification has some hints for maximizing your year-end direct mail, at 6 Ways to Raise More Money with Your Annual Fundraising Appeal:


  1. Mailing list. (Having the right audience for your message matters a lot more than how you express that message.)
  2. Get it opened. (The one creative thing you can do that has the most impact on response if a great envelope that gets people to open it.)
  3. Begin with the P.S. (The most-read part of your letter needs to be good.)
  4. Make it readable.
  5. Make it reader-centric.
  6. Write like you — and your readers — talk.

Go read the post — there are a lot of useful details for each of these points.


Comments

2 responses to “Get your year-end fundraising right”

  1. Thanks for sharing this Jeff. And all this stuff is so true! I wish folks would spend 80% of their time building their lists. It’s so sad to see a beautiful fundraising appeal go to waste — after tons of energy and resources went into it — only to see it die on the vine because there aren’t enough of the right people on the receiving end.
    Once you’ve got the right list, then the rest of the stuff is good old common sense. 🙂

  2. Thanks for sharing this Jeff. And all this stuff is so true! I wish folks would spend 80% of their time building their lists. It’s so sad to see a beautiful fundraising appeal go to waste — after tons of energy and resources went into it — only to see it die on the vine because there aren’t enough of the right people on the receiving end.
    Once you’ve got the right list, then the rest of the stuff is good old common sense. 🙂

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog