How to make your fundraising email work better

Here’s some quick improvements you can make to your fundraising emails, from the Network for Good Learning Center, at 6 Overlooked Ingredients Your Year-End Emails Need:


  1. An easy to find donation button.
  2. A specific call to action.
  3. A sense of urgency.
  4. Contact information.
  5. Mobile-friendly design.
  6. The case for giving.

Don’t wait for the end of the year to do these things. They’ll start doing their magic now.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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