How to write effective fundraising copy

Drayton Bird’s blog has some great advice for anyone who aspires to write marketing copy, at Five simple (and often ignored) habits that pretty much guarantee you success as a copywriter. I’ve annotated it for fundraising writers.


  1. What goes in determines what comes out. Read a lot. Read everything.
  2. The wider your knowledge, the greater your potential.
  3. Watch where your money comes from. It comes from donors. Pay very close attention to them in every way.
  4. What you do before you write matters more than anything else. Do your research. Make sure you know everything about the offer you’re asking your donors to respond to. (But don’t let your knowledge make you blind to their needs.)
  5. Don’t always use the same language. Know the audience you’re addressing, and communicate accordingly.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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