Outline for great fundraising stories

Here’s some great advice from Copyblogger: The 5 Things Every (Great) Marketing Story Needs.

The same thinking applies very well to your fundraising story:


  1. You need a hero. (Your donor, not you!)
  2. You need a goal. (Your donor wants to change the world, and is looking for the right way to do so.
  3. You need an obstacle. (Make it clear the problem that needs solving.)
  4. You need a mentor. (That’s where you come in; you’re the guide that makes it possible for the donor to change the world.
  5. You need a moral. (What’s it all about? Don’t assume everyone just knows.)

That’s an outline for a winning fundraising appeal.


Comments

4 responses to “Outline for great fundraising stories”

  1. Thanks for this outline. I have drawn on some of the storytelling traditions in Asia to highlight the 3 key roles in a fundraising story . Love to hear what you think
    http://101fundraising.org/2013/02/3-storytelling-lessons
    Best wishes
    Usha

  2. Thanks for this outline. I have drawn on some of the storytelling traditions in Asia to highlight the 3 key roles in a fundraising story . Love to hear what you think
    http://101fundraising.org/2013/02/3-storytelling-lessons
    Best wishes
    Usha

  3. arline warwick Avatar
    arline warwick

    A very concise outline…simple and easy to follow.Thank you Arline Warwick

  4. arline warwick Avatar
    arline warwick

    A very concise outline…simple and easy to follow.Thank you Arline Warwick

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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