Here’s some great advice from Copyblogger: The 5 Things Every (Great) Marketing Story Needs.
The same thinking applies very well to your fundraising story:
- You need a hero. (Your donor, not you!)
- You need a goal. (Your donor wants to change the world, and is looking for the right way to do so.
- You need an obstacle. (Make it clear the problem that needs solving.)
- You need a mentor. (That’s where you come in; you’re the guide that makes it possible for the donor to change the world.
- You need a moral. (What’s it all about? Don’t assume everyone just knows.)
That’s an outline for a winning fundraising appeal.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.