Second-gift musts and must-nots

The second gift you get from a donor may be more important than the first. It signals the beginning of a relationship, and a donor is far more likely to retain after two gifts than after just one.

The Fundraising Authority blog has some help for getting that important gift, at How to Get a 2nd Gift from New Donors:


  • Thank New Donors Properly
  • Stay Top of Mind
  • Ask for Non-Financial Involvement
  • Ask for a Gift

Here are some things you must not to do if you want to get more second gifts from your donors:


  • Don’t go silent on your donors, thinking you’re doing them some kind of good by letting them “rest” from their gift. Lack of communication is one of the main reasons donors stop giving to an organization.
  • Don’t change the subject. Whatever it was you said that motivated them to give the first time — do that again. If you change what you ask about, more donors will be one-timers.
  • Don’t brag about how awesome your organization is. That is boring, even annoying. Instead, tell your new donors how awesome they are. Remind them how important their giving is, not how important you are.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog