Part 2 of our Donor Retention series. Keeping your donors means developing relationships — two-way “conversations” with each donor about your cause. Follow this simple framework, and you’ll keep more donors for longer:
- Ask often and well.
- Thank promptly and well.
- Report back on the impact of the donor’s giving.
- Repeat the first three steps over and over again.
This is your path out of the recession and the retention problems that are plaguing fundraisers everywhere.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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