Your best source of new online-savvy donors

Looking for new young donors online? Here’s where to look: Boomer Moms — mothers age 55 and up.

According to Engage:Boomers, they are online “super users.” Read about the at The Internet’s ‘Super User?’ A Boomer Mom

These 55+ Moms spend more time online than other women (10% of them spend 10 or more hours a day on line). They are also more likely to post reviews on social media and use blogs to get and share information.

They are at a life stage where a lot of time is being freed up by the departure of children. They’re young enough to be comfortable online and now have the time to ramp up their participation. They’re also entering their donor years.

They are the people smart fundraisers on the growing edge look for.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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