Month: January 2014

  • Four things that will make your fundraising stand out

    From the Direct Creative Group Blog, here are some things that will make your fundraising stronger, no matter what channel you’re in: “Channel-Agnostic Messaging” in Fundraising. Every channel has its own rules and conventions, but at the high level, all fundraising is pretty much the same, and it should do these things: Cast the donor…

  • What happens when you send a check to your donors?

    The Trove has seen a minor surge lately in mailings that include checks. Real, cashable checks you can take to the bank. They’re for small amounts — usually around $2. When you see a tactic show up repeatedly, that’s a sign it’s working. Why would a charity send out checks? To get attention. Attention is…

  • Sell your fundraising offer like it’s a product

    The way you “sell” a fundraising offer is a lot like the way you sell a product. (It’s not identical, but close.) Here’s a post at the KISSmetrics blog about selling products that can clarify your fundraising: 7 Simple Steps to Writing Product Descriptions that Sell. Try these steps on your fundraising: Define Your [Donor]…

  • The real secret to great fundraising writing

    Great post at Otis Regrets: Is this the John Caples of 2014?. It’s about an editor at Gawker named Neetzan Zimmerman, who was profiled in the Wall Street Journal (subscription required). Zimmerman writes headlines. His job is to collected eyeballs, clicks, and links. He does that with headlines like: Mom Fined $140 Every Day Until…

  • Your donor relationships are not your brand

    by guest blogger Andrew Rogers One-to-one marketing exponent and DMA Hall of Famer Don Peppers of the Peppers & Rogers Group (no relation) has a post on LinkedIn (Brands Aren’t the Same as Customer Relationships) stressing the crucial difference between a corporate brand and the company’s actual relationship with its customers. I’d recommend reading the…

  • Don’t tell donors what they are not doing

    I visit a lot of nonprofit websites, so I see a lot of banner ads for nonprofits. They follow me around like hopeful little stalkers. I’m not complaining. And I happen to know that this type of targeted online advertising can be quite effective — when it supports other direct-response fundraising efforts like direct mail.…

  • Do you have the most depressing job in the world?

    The people in our industry I feel the most sorry for are the fundraisers who think donors hate fundraising. They have a working assumption that fundraising is annoying, and that giving is painful. Fundraisers who make that assumption make a lot of errors: They fail to ask clearly. Because they think they’re bugging people, their…

  • Things that improve your fundraising

    What did you learn about fundraising last year? Here’s what Front Range Source learned: 5 Things that Moved the Needle in 2013… Integrate your email and direct mail activities. Extricate your corporate relationships from your events. (You may find you can get corporate support without that difficult and expensive event.) Invite your board step up…

  • How your fundraising can cut through the noise

    Who’s your competition for donor support? Organizations with similar causes? Other fundraisers in general? Commercial offers gobbling up donors’ disposable income? Those are probably all factors. But the big one, according to MarketingProfs Daily Fix Blog: Your Biggest Competition Is Noise Your donors have a lot going on. Financial worries. Health issues. Things going on…

  • How to find and destroy jargon and other donor-unfriendly copy in your fundraising

    One of the things that kills fundraising copy is stilted, odd, jargon-filled, legalistic language that’s hard to read or understand. It happens because everyone inside the organization completely understands that copy. It’s in insider language, and you can’t detect how weird it really is. Here’s a solution, from Damn, I Wish I’d Thought of That!…