Get the most from your fundraising creative professionals

One of the big killers of direct-response fundraising is disconnected, irrelevant creative produced by writers or designers who don’t grasp the job at hand.

Direct Creative Group Blog has some suggestions for beating this problem at To Catch the Best Creative, Fish Upstream:


  • Tie your creative specialists’ success … to their continuing professional education as direct marketers, not simply creative specialists.
  • Pull creative specialists into the strategic conversation early on, and make them participants in the initial conversations.

Fundraising is not fine art, and it’s not poetry. The professionals know that.

Many fundraising professionals are also adept at the high-art versions of their craft — but they know not to confuse that with fundraising.

Want to see what happens when creative is completely disconnected from fundraising knowledge? Check outStupid Nonprofit Ads.


Comments

2 responses to “Get the most from your fundraising creative professionals”

  1. Andrew Grant Avatar
    Andrew Grant

    Hi Jeff,
    Thought you might be interested in seeing the latest issue of NPengage where one of the headline articles in “ask less raise more”. Thought you might have something to say about that one! http://www.npengagemagazine.com/t/26617

  2. Andrew Grant Avatar
    Andrew Grant

    Hi Jeff,
    Thought you might be interested in seeing the latest issue of NPengage where one of the headline articles in “ask less raise more”. Thought you might have something to say about that one! http://www.npengagemagazine.com/t/26617

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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