Sell your fundraising offer like it’s a product

The way you “sell” a fundraising offer is a lot like the way you sell a product. (It’s not identical, but close.)

Here’s a post at the KISSmetrics blog about selling products that can clarify your fundraising: 7 Simple Steps to Writing Product Descriptions that Sell. Try these steps on your fundraising:


  1. Define Your [Donor] Persona
  2. Create a Comprehensive List of Features and Benefits
  3. Define Your Tone of Voice
  4. Create a Scannable Format
  5. Write a First Draft
  6. Edit Your Text to Boost Your Persuasiveness
  7. Optimize Your Copy for Search Engines

Anyone who thinks this way while creating fundraising offers is several steps ahead and far more likely to drive response. Give it a try.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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