The way you “sell” a fundraising offer is a lot like the way you sell a product. (It’s not identical, but close.)
Here’s a post at the KISSmetrics blog about selling products that can clarify your fundraising: 7 Simple Steps to Writing Product Descriptions that Sell. Try these steps on your fundraising:
- Define Your [Donor] Persona
- Create a Comprehensive List of Features and Benefits
- Define Your Tone of Voice
- Create a Scannable Format
- Write a First Draft
- Edit Your Text to Boost Your Persuasiveness
- Optimize Your Copy for Search Engines
Anyone who thinks this way while creating fundraising offers is several steps ahead and far more likely to drive response. Give it a try.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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