Keep your donors on board with excellent thank-you letters

One of the main differences between good fundraisers and bad ones is the way they thank their donors.

The really bad ones neglect this important part of fundraising. They just rake in donations — and generally have poor donor retention, meaning they’re spending way too much for their fundraising revenue.

The okay fundraisers produce a thank-you letter. But they miss the importance of thanking well for keeping donors engaged.

Here’s some help form Fired-Up Fundraising for getting the most our of your thank-you letters, at How to Craft a Killer Thank You Letter:


  • Make it prompt.
  • Make it personal.
  • Opens on a friendly note.
  • Have a warm, personal tone.
  • Be a bit emotional. (Be a lot emotional, I say.)
  • Send a real letter, not a pre-printed card.
  • Thank smaller gifts warmly.
  • Refer to the donor’s past support if you possibly can.
  • Use the donor’s name in the salutation.
  • Sign the letter personally and write a note at the bottom.
  • Send more than one thank you letter.
  • Send an additional thank you letter from a board member.
  • Have a high-ranking person personally sign the letter.
  • Send an extra thank you letter from a person helped by your organization.
  • Reconfirm the purpose of the gift.
  • Include a contact name and number.
  • Invite the donor for a visit.

      Do these things and you’ll see better donor retention, and a higher rate of donor upgrading.


Comments

2 responses to “Keep your donors on board with excellent thank-you letters”

  1. That is correct Jeff, some fundraiser doesn’t have engagement to their donor reason they left the fundraiser alone. A simple thank you letter will be a big ease that whatever they donate it is worth giving. However, it should not end there. it is a long commitment that you need to take good care.

  2. That is correct Jeff, some fundraiser doesn’t have engagement to their donor reason they left the fundraiser alone. A simple thank you letter will be a big ease that whatever they donate it is worth giving. However, it should not end there. it is a long commitment that you need to take good care.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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